Marketing Plan

The marketing plan is the basic management tool to be used by all market oriented company that wants to be competitive. In its implementation will set different actions to be performed in the area of ​​marketing, to achieve the objectives. This can not be considered in isolation within the company, but fully coordinated and consistent with the strategic plan, still must make the appropriate adjustments with respect to the general plan of the company, as it is the only way to respond to valid needs and issues raised.

Marketing Plan as such is helpful for managers and generally anyone who in some form of management within an organization as well as for professionals or students who hope to further knowledge of this key instrument in strategic analysis of business management.

In marketing, as in any other management activity, every action executed without proper planning involves at least a high risk of failure or large waste of resources and efforts. If an action has successfully planned, we should ask what we had gotten more to operate under a plan. Try a project succeed without resorting to a marketing plan is like trying to navigate a stormy sea with no clear destination or marine charts.

The marketing plan provides a clear vision of the end goal and what you want to get on the path to the goal, while reports detailing the status and position in which we find ourselves and set our steps to be covered for their achievement. It has the added advantage that the collection and processing of data necessary for this plan to calculate how long it will take to cover each stage, thus giving us a clear idea of ​​the time that we used to do, what we must allocate staff to achieve attainment objectives and what financial resources we have.

Without a marketing plan never know how we achieved the results of our business, and therefore, we are exposed to shocks in the market.

At present, it is beginning to value in Spain, especially in SMEs, the benefits that the company is supposed to have a marketing plan. The rapid changes that occur in the market and the arrival of new technologies are forcing, initially, to do it rather forcefully; be with the passage of time when we realize the many advantages it produces logic and structured planning of the different variables of marketing.